Urban Dream Management is a strategic design practice striving towards creative and sustainable cities – built with and for people.
We are interested in the potential of a changing city and its people. Our areas of expertise are innovative use of existing spaces and resources, and involving users and stakeholders in the development and governance of the built environment.
Through our projects we want to nurture the development of creativity and vitality in cities, and contribute to the development of cities that have a sustainable urban structure, inspiring and accessible spaces, a reliable and open administration and services that serve their users.
Who we are
Urban Dream Management was founded first as a blog in 2009 and as a company in 2010 by Hella Hernberg. Hella is an architect and designer who has 10 years of experience from different areas of design and research: from products to buildings, urban projects and strategic design within the government.
Despite being a small company, we are an agile player with a multidisciplinary network of collaborators; we can bring in different talents according to the needs of each project. We work with public sector institutions, private companies and the grassroots. Many of our projects are also self-initiated.
How can we help?
For us, design means facilitating change to achieve the desired outcome, be it a physical product, a space, a platform or a strategy. We apply human-centered design methods to a project from early stages on. We dig deep in research, but at the same time, do prototypes and experiments in practice, to test new concepts and ideas to make final solutions even better. We use visualizations to help people understand complex challenges.
Get in touch, if you need help in the following areas:
Smart Use of Spaces
Do you have an underused space or location in mind, and you’re looking for new solutions and futures for it? Creative reuse of spaces is one of our passions. Our expertise covers both temporary use and more long-term solutions for repurposing spaces. Or if you think space should be used more flexibly, as a service, we’re on your side. We think space is a resource that should not be wasted in today’s world with finite material supply. Rethinking how different spaces can be used, and tackling the issue of supply and demand, saves energy and money, and makes a city more open.
We bring people to the core of a design or development process, be it an urban plan, a municipal service, a building project or a legislation process. We help you to understand people, to ideate with them and test concepts and prototypes with the audience. We're also fluent users of social media.Integrating stakeholders to the project from day one, helps you to innovate, create well functioning and desirable products and services, and prevent potential contradictions or complaints.
Design for Public Sector
We help government and public sector organizations to renew through applying design thinking within the organization or to concrete projects and outcomes. Empathic design, behavioral insight and visualization offer the public sector necessary tools to better address today’s complex challenges and create more efficient services that really serve their user. We have experience of working within the ministry level, with municipalities and also educating young designers to work with public sector challenges.
Talks, Mentoring and Education
We give inspiring lectures and talks on public or private arenas and at schools or universities. We offer mentoring and education services to your organization around our areas of expertise, for example helping you to understand user behavior, bringing design thinking to your organization, or smart use of existing spaces. We have a solid experience of teaching and lecturing at university level.